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What’s In It For Me?: Incentive-Based Strategies for Getting People Healthy - Health Care Panel at the Tuck Business and Society Conference

  • Date: 28 Feb
  • Location: Tuck School - Raether Hall
  • Time: 2:00 p.m.

What’s In It for Me?
Incentive-Based Strategies for Getting People Healthy

We all know. We should eat a balanced diet, engage in regular physical activity, and abstain from smoking. So why do we find this so difficult to do? And could proper incentives help?

Approximately 60% of deaths in the world today are attributable to three epidemic chronic diseases: diabetes, cardiovascular disease, and chronic lung cancer – all of which are exacerbated by unhealthy lifestyle choices. Engaging individuals to live healthier represents both a huge business opportunity and also a chance to positively impact countries threatened by rising health care costs. This panel session seeks to provide a forum for discussion on how incentive-based strategies can be leveraged to crack the code on behavior change and consumer engagement. Specific questions to be asked will include: how can we align consumer’s short term rewards with long term health? Can living healthy become cool? What players will implement incentive based strategies? And, do employers have an ethical responsibility to promote healthy living?

Session Chair: Abigail Isaacson, T'13

How did you get interested in healthcare and what is your involvement in the industry?

I find the strategic, operational, policy, and ethical questions embedded in healthcare fascinating.  I am especially interested in the role health systems play in shaping the healthcare that a community receives.  Prior to coming to Tuck, I worked at an integrated healthcare system doing strategic planning and government relations work, and loved learning about the nuances of healthcare delivery.  After graduation, I will continue pursuing my interest in healthcare delivery and will work for a healthcare system in Maine.

What was the motivation behind organizing this session?

The question of incentives runs through many aspects of healthcare, from how to pay physicians to how to motivate ourselves to be healthy.  Our team was excited to present a panel that explores how incentives change behavior, how to use incentives to generate greater value in the healthcare system, and ultimately how to create a healthier population.  Providing high-value healthcare is not just an important question for society, but is a vital concern for businesses.  We thought the Business and Society Conference was a perfect forum to explore the role incentives in healthcare play both in business and in our personal lives.

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