News & Events > robert meade senior vice president of marketing product and communications

Robert Meade, Senior Vice President of Marketing, Product and Communications at Aetna to Speak on Critical Care: Prescriptions for Marketing With Big Data

  • Date: 06 Mar
  • Location: General Motors Classroom, Tuck School
  • Time: 12:00 p.m.

Robert Mead is Senior Vice President of Marketing, Product and Communications (MP&C) for Aetna, Inc. He leads an integrated group that includes the Marketing, Research, Advertising, Product, Member Experience, Communications, Public Affairs, Thought Leadership, Corporate Social Responsibility and Community Relations functions as well as the Aetna Foundation.

Mr. Mead is responsible for driving the Aetna brand and effectively integrating messaging, products and services across all of Aetna’s constituents. He is a member of Aetna's Executive Committee, the senior governing body for the company.Mr. Mead joined Aetna from the Brunswick Group LLP, a leading international corporate and financial communications consulting firm. Prior to joining Brunswick, he was the President of Gavin Anderson & Co., an Omnicom subsidiary and global consulting firm specializing in financial, corporate and public affairs.

Mr. Mead received his Bachelor's degree and completed coursework for a Master's in Business Administration at the University of Texas.

He will visit Tuck to discuss the use of big data.

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